Eureka ! :)

 Droopy eyes of the drudge,

Woke up with a Startle,

As the alarm clock shrieked,

Loudest loud,

After all,  purposed to alert

Jaded & dragged, 

To a yet another longish taxing day,

With respite none,

To relax or unwind,

Stand & stare,

At little joys of life,

Or just to calm, 

The exhausted veins,

Or to socialize,

 & indulge in passions alike,

Producing assembly line,

Of 'insights',

Deemed to create an impact Imperative,

Thus, with an endeavor of meeting demands,

Of the 'Consumer',

Who spends on essentials & luxuries,

Gauging the 'Need gaps',

In Products & services,

To furbish Newness,

So as to 'Appeal'

Delving deep into psyche,

While tying the ropes of,

Emerging Trends & 
Changing Codes of conduct,

Is not largely Facile,

Demands skill, patience & an intellect,

To convert rawness of 'data',

Into actionable standards,

Not 'straight-jacketed',

But, awaits an 'Eureka moment',

Of discovery & unraveling essence,

To appease the 'Marketeers',

Inspire with a spring-board of thoughts,

Of cues triggering strategies,

All this, is indeed interesting & 
& nevertheless involving,

Tickles brain to think creative & 'out of box',

However, the 'assembly line'

Restricts 'creation', isn't it?
Rather a free-spirited & random thought,
At times, or MOST,
Unravels a scheme of interesting wonders?
Ponder ?? Ponder!!

Equilibrium

Striking the right balance,

Tying all essential dots,

Maneuvering in peace,

Leaving behind, 

 Labyrinth of Chaos and confusion,

Neither whiling time in idleness,

Nor investing energies at max,

But, Just right !

So that, the fuel lasts longer,

And a bit more !

To trudge paths unknown,

To experience newness,

A world of beauty and gleam,

Traces of which,

Have begun to reflect,

 In smiles supreme !

Having witnessed beings,

Who burn with passion excess,

And are always at their peaks,

Living in brim,

Lopsided, titled,

Generally stumble down, 

And fall apart,

With speed exact,

Which had blown them upwards,

After all,

The flame that burns twice as bright,

Burns half as long !

Games of Heart

Games of heart are,

Indeed an art,

Rules Charted,

Beautifully carted,

Self-image conned,

With shiny gold glitters,

Pounding & flatter,

A game of dice,

Bagful of lies,

Spin Splinter,

Sugarcoated dwindles,

Victimizing a fool,

Tagged very cool,

Essence of reality,

Not a mentality,

World of fantasy,

Although is sassy,

In long run,

Blinded to an extent great,

Lines are distorted & not straight,

Although heat whines with pain,

Not heeded an ear,

For the one,

who was once so dear,

Emotions pure,

Are a passe,

A world of passing phase,

or fad,

It is !